Lola Granola Bar Keeps its Products Simple and Finds Success
What started out as a way to feed a family has turned into a way to feed people throughout the United States.
Mary Molina of Lola Granola Bar recently talked with BakingWithHoney.com about the start of Lola Granola Bar and why honey is an integral ingredient in all of the company’s products.
What need did you see unfulfilled in the market that led to the development and launch of Lola Granola?
My family was struggling financially to put food on the table, and when my husband asked for a snack too keep him from eating off of fast-food dollar menus, I could not find anything not made of chemically engineered ingredients. I needed nature’s nutrition. So I grabbed ingredients I had on hand in my pantry, like oats, honey, dried fruit, nuts and seeds.
You use the tag line, “Powered by Oats & Honey” throughout your website and on your products? What is it about these two ingredients that make such a powerful combination?
Oats and honey are a power house combination, especially for people on the go, athletes and kids. First the ingredients are clean nutrition. Honey is easily absorbed by the body for instant energy, and our gluten-free oats are a whole grain complex carbohydrate that is easily metabolized by the body to give you sustained energy over a longer period of time. Plus, trace amounts vitamins and minerals are present in honey: B6, thiamin, niacin, riboflavin, pantothenic acid and certain amino acids, calcium, copper, iron, magnesium, manganese, phosphorus, potassium, sodium and zinc.
What taste, functional and marketing benefits does honey bring to your products
Honey is an unprocessed sweetener, and it has been used since the beginning of time. What’s more natural than honey? It also has natural antibacterial properties.
Currently, what’s your favorite variety of Lola Granola Bar and why?
That’s happens to be a really hard question because each bar is named after my kids and only nephew. Today my favorite is Nathan, because I’m dreaming of warm long summer days returning when blueberries are in season. Now if I’m having a cup of coffee, I like Lola’s Cranberry Almond or Ruby Just Cranberry, but if I want a Greek dessert with my coffee, I grab Ellie’s Date and Cashew. And, on those days when I’m running to soccer and dance, I grab Enzo’s Cashew Almond.
What exciting things do you have planned for 2015?
We are excited to be expanding to all airports in the United States, launching a couple new flavors, and we will be working with more anti-hunger organizations to help end childhood hunger.
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